S
Splashbay Marketing
Traffic → Lead → Meeting

Channels

Per-channel performance, traffic, and meetings.

Other meetings (7d)
0
• 0
Other meetings (30d)
0
• 0
All-time
0
0% of total meetings
Active companies
0

Other — last 12 weeks

0 meetings in window

No meetings in this channel yet.

Top companies

By meetings booked

No company data yet.

Other meetings

Click any row to override channel, status, or notes.

DateNameEmailCompanyEventUTMChannelStatus
No meetings yet. The daily Calendly sync will fill this in automatically.

Future / not-yet-categorized channels

Drop new channels here, then promote them to first-class when volume justifies it.

  • Direct traffic
    GA4 'direct/(none)' — typed-in URLs and bookmarked visits. High direct % usually = broken UTMs.
  • Events
    Conferences, meetups. Add a Calendly link per event with ?utm_campaign=event-name.
  • Partnerships
    Co-marketing, integrations, joint webinars. Track via referral UTM.
  • Paid media
    Google Ads, Meta, X ads. Will need ad-platform connectors (separate phase).
  • PR
    Press mentions, podcasts, guest posts. Manual entry until volume justifies automation.
  • Podcasts
    Show appearances and sponsorships. Per-show UTM + mentioned date in notes.
  • Webinars
    Live or evergreen. Track signups + meetings booked from each event.
  • Offline referrals
    In-person intros, phone calls. Add as Lead manually with referrer name in notes.

How to add a new channel

  1. Open Airtable → Channels table → Add row with the channel name and type
  2. Use a unique utm_source value for that channel on tracked links
  3. Update ingestion/attribution.py's UTM_SOURCE_TO_CHANNEL map, then redeploy
  4. (Optional) Promote the channel to a first-class tab by adding a sub-page under app/channels/<slug>/